LG today announced that it will launch a beta version of their online application store on July 14, 2009, which will be first introduced in Asia with the service being expanded to 24 countries. LG expects to offer up to 2,000 applications on its site by the end of year with at least 100 programs available free of charge to LG handset users. To access the LG Application Store, users can either visit www.lgapplication.com and download applications to a computer or directly access the shop from LG-GM730 by flicking horizontally on the “Quick Key Box” at the bottom of the home screen and tapping the App icon.
“As we’ve announced earlier, LG is planning to invest heavily in the smartphone market going forward, with ten smartphones being introduced this year alone” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “As the trend has shown, the appeal of smartphones is in the diversity and usefulness of the applications. Opening our own Application Store will allow us to offer the best content and applications for our devices so that LG phone owners will get the best possible ownership experience.”
Associated with the LG Application Store is the LG Mobile Developer Network (http://developer.lgmobile.com), a website specifically designed for third party software developers of LG mobile phones. Since its opening last October, the site has been significantly renovated with enhanced contents and functionality. The number of applications is expected to expand even further over time as developers will be given added incentives. At the website, developers can develop and share widgets and test their applications through Virtual Developer Lab (VDL) and Over-The-Air (OTA) downloads. Currently the website supports Java SDK and for widgets, it will support VDL, OTA downloads by the end of the year.
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